Dayton Art Institute seeks a Marketing and Communications Manager.

The Marketing and Communications Manager joins a forward-looking museum looking to build a highly collaborative team culture, with the opportunity to reshape and advance the Dayton Art Institute brand through cohesive messaging, strong storytelling, and marketing campaigns. Reporting to the External Affairs Director, the Marketing and Communications Manager will take a lead role in planning imaginative marketing campaigns that raise awareness of DAI and our ambition to be a shared, inclusive, and engaging space for the region and beyond, as well as driving visitor foot traffic. The Marketing and Communications Manager, working with the External Affairs Director, develops, manages, and delivers strategic, integrated marketing and content development programs to help drive revenue and build brand awareness among the museum's target audiences.

The Marketing and Communications Manager will measure and report on the performance of marketing efforts using a variety of tools and methodologies and will proactively assess strategies to advance the museum's current marketing and communications in association with larger institutional goals.

Collaboration with internal colleagues in addition to external relationship management with media partners, vendors, agencies, and designers will be integral to the Marketing and Communications Manager’s role. The ideal candidate has experience managing multi-channel marketing campaigns and has a passion and curiosity for art, museums, current marketing trends, analytics, and community engagement.

Education and/or Experience Requirements

  • Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a related field; or
  • equivalent combination of education and experience
  • 7+ years professional experience creating and implementing successful integrated marketing and communications plans
  • Highly data driven and analytical; Deep knowledge of CRM/customer retention programs
  • Knowledge of digital marketing and communications. Experience with Ad management platforms and detailed reporting against engagement metrics
  • Excellent professional-level writing and verbal communications skills with an ability to adjust
  • communication for different audiences and channels and tell a compelling story
  • Capability to manage multiple projects under tight and sometimes competing deadlines with the flexibility to quickly shift gears when needed
  • Strong interpersonal skills with the ability to work closely with multiple internal and external stakeholders as well as senior leadership
  • Analytical skills and the ability to draw meaningful conclusions and recommendations based on quantitative and qualitative data
  • Must be a resourceful, self-starter who combines a high level of creativity/initiative with strong organizational skills
  • Knowledge of and experience using social media
  • Ability to professionally deal with the media and other outside resources
  • Ability to effectively work with people at all levels
  • Ability to represent the Museum professionally
  • Ability to attend and support museum special programs, projects, and events, including occasional evening and weekend hours, and occasional travel.
  • Proficiency working with MS Office (Word, Excel, PowerPoint) and other basic desktop applications.
  • Familiarity with major social media platforms (Facebook, Twitter, Instagram, and YouTube) and experience managing business accounts on those platforms, in either a corporate or non-profit setting desired
  • Knowledge of ADA Web Accessibility Standards & Requirements and/or AA standards as outlined in the Web Content Accessibility Guidelines 2.1
  • Knowledge of American Sign Language and/or multilingual a plus.

Salary range: $70,000 to $80,000

Job classification: Full-time

To apply: For full consideration, submit a letter of interest including salary expectations and resume. Incomplete application materials may not receive full consideration for this opportunity. Salary will be commensurate with qualifications and experience. For more information, visit https://jobapply.page.link/zWwLX.

All offers of employment are contingent upon a drug, nicotine and tobacco screen and a background check that includes a review of conviction history. A conviction does not automatically preclude museum employment. The DAI considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

All employees must comply with the Dayton Art Institute COVID-19 vaccination requirements. Submission Deadline: This job link will remain open until the first interview phase is complete or until a satisfactory number of qualified candidates have been identified.

Posted: October 4, 2022

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