September 2019 #OHMuseumChat Resources –Effective Program Marketing

The Ohio Museums Association (@OhioMuseums) held our September ‪#‎OHMuseumChat - Thursday, September 19 on Twitter. Thank you to all the individuals and organizations that participated in this conversation!

For September's topic we discussed Effective Program Marketing.

Have questions you didn't have a chance to ask during the chat?

Be sure to reach out via twitter with #‎OHMuseumChat!

Weren't able to make it to this month's chat, but want to stay in the loop on the great conversation with other museum professionals? We have you covered! You can find a summary with details from the September #‎OHMuseumChat here.

Below are resources related to this month's chat topic, "Effective Program Marketing."

ACME

• Blog. Museum Marketing Strategies. Author unknown. Date unknown.
  https://www.acmeticketing.com/blog/museum-marketing-strategies/

American Alliance of Museums

• AAM Professional Network. Public Relations and Marketing Network, PRAM, provides professional development, mentoring, and networking opportunities to museum public relations, communications, and marketing professionals.
  https://www.aam-us.org/professional-networks/public-relations-and-marketing-network/

• Marketing and Public Relations Resources from AAM
  https://www.aam-us.org/programs/resource-library/marketing-and-public-relations-resources/

• Marketing Strategies from AAM
  https://www.aam-us.org/programs/resource-library/marketing-and-public-relations-resources/marketing-strategies/

• Online programs on Marketing and Public Relations from AAM
  https://www.aam-us.org/programs/manage-your-career/online-programs-marketing-and-public-relations/

Big Sea

• Blog. Attract More Guests with These Museum Marketing Tips. By:  Autumn Sullivan. January 16, 2019.
  https://bigsea.co/attractions-and-museums/museum-marketing-tips/

Culture Track

• 2017 Report. This report outlines motivators and barriers people see when it comes to arts attendance. 2017.
  https://culturetrack.com/research/reports/

Forbes

• Article. What Brands Can Learn From the New York Public Library’s Instagram Stories. By Kate Talbot. October 10, 2018.
  https://www.forbes.com/sites/katetalbot/2018/10/10/what-brands-can-learn-from-the-new-york-public-librarys-instagram-stories/#7a6b870736b4

Medium.com – Museum Tech Trends

• Blog.  5 Basic Things All Museum Marketing Professionals Need to Know. By: Kwasi Hope Agyeman. June 18, 2018.
  https://medium.com/museum-tech-trends/museum-marketing-101-ce5add379904

Pew Research

• Blog. Americans 60 and older are spending more time in front of their screens than a decade ago. By: Gretchen Livingston. June 18, 2019.
  https://www.pewresearch.org/fact-tank/2019/06/18/americans-60-and-older-are-spending-more-time-in-front-of-their-screens-than-a-decade-ago/

Smithsonian Institution

• Whitepaper. Audience Building: Marketing Art Museums. By: Office of Policy & Analysis. October 2001.
  https://www.si.edu/Content/opanda/docs/Rpts2001/01.10.MarketingArt.Final.pdf

Tronvig

• Blog. Museum Marketing for Non-Marketers. By: James Heaton. April 10, 2012, updated January 29, 2019.
  https://www.tronviggroup.com/museum-marketing/

Thanks again for a fantastic September chat! We hope you can join us for our October #‎OHMuseumChat,  Thursday, October 17 as we discuss "Supporting Internal Professional Development."

Have a great topic for an upcoming chat? Drop us a line at [email protected] or tweet @OhioMuseums and let us know!